Customer data and marketing automation for ecommerce

Magento Custobar integration

Custobar is a Finnish customer data platform that brings together customer and purchase data for marketing. Codaone connects your Magento store to Custobar so customer, product and sales data, as well as newsletter subscriptions, are sent automatically and kept up to date.

Why integrate Custobar with Magento?

  • Customer, product and sales data kept current

    Custobar receives customer, product and sales data from Magento automatically and on a schedule, so marketing always works with current data.

  • Field mappings for your marketing needs

    Field mappings for customer, product, sales and newsletter data can be configured so the data in Custobar matches what marketing needs.

  • Browsing behaviour feeds into marketing

    The Custobar tracking script added to the store collects browsing behaviour for marketing.

  • Product recommendations in the store

    Codaone has built Custobar-based product recommendations that are shown directly in the Magento store.

No manual exports for marketing

When customer, product and sales data, as well as newsletter subscriptions, are sent from Magento to Custobar through Custobar’s API on a schedule, your marketing team does not need to pull data together from different systems by hand. The integration also populates Custobar with existing historical data on the first run.

What can a Magento Custobar integration include?

Every integration is tailored to your business needs. Below are examples of what the integration can include.

  1. Implementation

    • Setting up the Custobar API connection and the schedule for sending data
    • Limiting data sending to selected websites in a multi-store Magento, as needed
  2. Customers and newsletter subscriptions

    • Customer data and newsletter subscriptions sent to Custobar according to the field mappings
    • Existing historical data populated in Custobar on the first run
  3. Products and sales

    • Product catalogue and sales data sent to Custobar on a schedule
    • Field mappings configured so the data in Custobar matches what marketing needs
  4. Tracking and product recommendations

    • Custobar tracking script added to the store to collect browsing behaviour
    • Custobar-based product recommendations implemented in the store with Codaone’s module
  5. More integrations

Why choose Codaone?

  • Integration kept up to date

    We maintain the Custobar integration as Magento is updated, so data sending to Custobar keeps working on newer Magento versions too.

  • Field mappings agreed with marketing

    We work with your marketing team to decide which customer, product, sales and newsletter data Custobar needs, and build the field mappings accordingly.

  • Newsletter consent handled with care

    We make sure newsletter subscriptions and marketing consent move correctly between Magento and Custobar, so messages only reach people you’re allowed to contact.

  • Magento-certified developers

    Our Magento-certified developers make sure the integration works with your theme and other extensions.

We are always ready to help and answer your questions.

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