Marketing automation for ecommerce

Magento Klaviyo integration

Klaviyo is an email and SMS marketing automation platform built for ecommerce stores. Klaviyo offers an official Magento integration, and Codaone implements it and adapts it to your customer data, orders and marketing needs.

Why integrate Klaviyo with Magento?

Automated flows

Abandoned cart reminders, welcome series and post-purchase messages can be triggered automatically by what customers do in your store.
Sharper segmentation

With order history and browsing data in Klaviyo, you can target messages by purchase volume, product category or time since last order, for example.
Products in every message

Your Magento product catalogue can be used in Klaviyo messages, such as product recommendations and reminders of recently viewed items.
Email and SMS in one place

Klaviyo lets you manage email and SMS marketing in the same platform, based on the same customer data.

Marketing built on your store’s own data

When Klaviyo knows what a customer has viewed, added to their cart and bought, messages can be timed and tailored to real behaviour. Your marketing team builds campaigns and flows in Klaviyo, while Magento supplies the data behind them.

What can a Magento Klaviyo integration include?

Every integration is tailored to your business needs. Below are examples of what the integration can include.

01
Implementation
- Installation and configuration of Klaviyo’s official Magento integration
- Store views and language versions taken into account as needed
02
Customers and consent
- Customer data sent to Klaviyo
- Newsletter subscriptions and marketing consent synchronised as needed
03
Orders and product catalogue
- Order data for segmentation and post-purchase messages
- Product catalogue available for product blocks in messages
04
Browsing and cart events
- Events such as product views, add-to-cart actions and started checkouts
- Events verified before abandoned cart flows go live
05
More integrations
- Klaviyo works alongside your other system integrations
- See all our integrations

Why choose Codaone?

Consent handled with care

We review how newsletter subscriptions and consent move between Magento and Klaviyo, so messages only reach people you’re allowed to contact.
Events tested

We check that product view, cart and order events arrive in Klaviyo correctly before any automation is switched on.
Working with your marketers

We talk with your marketing team about the data their flows need and build the integration accordingly.
Magento-certified developers

Our Magento-certified developers make sure the integration works with your theme and other extensions.